Adhere to the way of own brand ”decent”
When we was founded in 1997, we determined to go its own brand way, we apply to the State Trademark Bureau for " Decent" trademark, then registered " Decent "," Yourway " and " Travelsettle " three trademarks in Europe and the United States also. In 2009,the turnover of "DECENT" brand was over 5.6 million U.S. dollars.
At the meanwhile, the brand value has become apparently, we also actively involved in all kinds of public social branding promotional activities, the Ministry of Commerce Brand Promotion activity is selected “Decent" brand also.
Adhere to the way of creation, improve the ability of independent R&D
We regularly send staffs to the abroad, institutions of higher college and participate in various training courses to searching and learning the updated technology. In 2005, we signed a long-term contracts with the Beijing Institute of Clothing to improve our ability of research and development capabilities. In recent years, we carried out exchanges and cooperation of the technology with Art College of Qinghua University, East China University. Currently, our product renewal rate remained at 90% per year. The end of 2009, we applied over 1200 patents become the “TOP Patent” in the luggage industry and was named "Shanghai Patent Model Enterprise" in 2008.
Attention to product quality, honesty. (Quality control)
We implement "survival based on quality, development based on honesty" to business philosophy and won the trust of customers. Germany's largest department store "Metro" awarded the "Excellent Supplier of high quality" for 3 consecutive years.
Establish Global Marketing Network (Brand Promotion)
We select the overseas brand representatives and participate in various trade fairs at home and abroad to build an international marketing network. At present, we own 25 agents in the world and participate in various fairs over hundreds times, we promote our products in the top of the world's leading website.
Building the perfect service system
Well service is not only easy to out the worries of our customers, but also related to corporate reputation, so we should always put the needs of users to the first place. We implement "all for customers" principle of service, put DECENT service concept into the system for each service, service points, service people, established a set of all-time, listen carefully, warm heart services, heart care service system.